So you’re not a brand specialist or an author of creative copy for promotional emails, but did you know your role is likely just as essential to a marketing team’s success? Reporting performance analytics, reviewing the distribution schedule, or setting the price for new products are all pieces of the “marketing mix.” Understanding the […]
Author: Laura Donaldson
Using Analytics to Understand Your Customers
The more you know about your customers, the easier it is to solve their problems. Analytics have been the backbone of our company since 2008, so you can say we’re big fans. Most people immediately think of Google Analytics when they hear the word “analytics”, but there is a whole suite of tools one can […]
How UE.co Prioritizes Company Culture
UE.co is known for our emphasis on cultivating an outstanding company culture; we have a team of employees dedicated to this mission. In 2017, to make the culture even stronger, our culture team invited individuals from all departments (from C-suites to interns) to come together and establish three core values that represent who we are […]
How UE.co Integrates Dogs Into Its Company Culture
From an itsy-bitsy Teacup Chiwawa to a human-sized Great Dane, we American’s can’t get enough of our favorite companions. Not only are dogs great company, but they are also proven stress reducers. Being in the presence of a dog lowers blood pressure, reduces anxiety, and increases happiness. It’s no wonder registered emotional support dogs are […]
Marketing Strategies to Elevate The Hiring Process
Finding quality candidates that check off everything on your list can be tough to find, especially for startups and young businesses. To stand out amongst big-name employers, use these marketing tips to win over candidates and create a smooth hiring process. Get Creative With Videos. Videos, when used correctly, can provide the most valuable and […]
Cultivating an Environment for Developers – Advice From UE.co’s CTO
Like all technology-based companies, UE.co’s backbone is our team of developers. In the era of innovative technology everywhere we look, attracting and retaining developer and engineer talent is a must. I sat down with CTO, Keola Malone, to hear how he cultivates an efficient working environment for his team. Describe the UE.co Tech Team Working Environment. Keola: […]
3 Benefits of Taking on an Internship Before Graduation
College students! Whether you have two years or one last semester before graduation, you are likely anxiously looking to the next chapter of your life. These days it seems increasingly more and more difficult to find a full-time job right out of college; every employer prefers someone with experience in their respective field. Perhaps the […]
3 Ways to hit the Ground Running in the New Year
The new year will be here before we know it. Instead of treating January 2nd as any typical work day, use 2018 as a time to refresh and refocus your career… #NewYearNewYou. Have these strategies in place to help hit the ground running: Refresh Your Calendar 2018 will feel like a drawn out 2017 without […]
SEO: 3 Tips for Optimizing Your Company Website
You just spent weeks designing and coding your company’s website, but it’s not gaining the traffic you hoped for. The problem is likely not the product or service, but the lack of visibility; your site is lacking in SEO. SEO is a marketing practice that is all about growing visibility on search engines. There are […]
UE.co Partners with Meals on Wheels
UE.co is proud to be in partnership with Meals on Wheels San Diego County. The nonprofit organization ensures seniors who do not have access to fresh meals, not only receive healthy lunches and dinners, but also provide safety checks and a friendly face to talk to. Lives are frequently rescued as a result of volunteers […]