Our Manager of Marketing Strategy here at UE.co, Laura Donaldson, shares some insight about her career and her favorite part about working at UE.co, along with advice for those looking to enter the Marketing industry. We are so lucky to know Laura! For more Marketing Insight, including the History of Digital Marketing and […]
Tag: Marketing
The Evolution of Digital Marketing
Today, it’s hard to imagine a time when the internet wasn’t at our fingertips. Our cell phones weren’t always within two feet of us at all times, we relied on books and news to find information, and sometimes we even went into a shop to buy something. However, with the rise of the internet comes […]
The 4 P’s of The Marketing Mix Explained
So you’re not a brand specialist or an author of creative copy for promotional emails, but did you know your role is likely just as essential to a marketing team’s success? Reporting performance analytics, reviewing the distribution schedule, or setting the price for new products are all pieces of the “marketing mix.” Understanding the […]
Using Analytics to Understand Your Customers
The more you know about your customers, the easier it is to solve their problems. Analytics have been the backbone of our company since 2008, so you can say we’re big fans. Most people immediately think of Google Analytics when they hear the word “analytics”, but there is a whole suite of tools one can […]
How UE.co Prioritizes Company Culture
UE.co is known for our emphasis on cultivating an outstanding company culture; we have a team of employees dedicated to this mission. In 2017, to make the culture even stronger, our culture team invited individuals from all departments (from C-suites to interns) to come together and establish three core values that represent who we are […]
Technological Implications in Digital Marketing
The digital marketing industry is changing rapidly for a variety of reasons. Numerous companies want to interact with customers more efficiently, and with more data available than ever before, now is a great time to invest in this branch of the industry. Digital marketing will continue to improve with new technology. The latest online marketing […]
How UE.co Integrates Dogs Into Its Company Culture
From an itsy-bitsy Teacup Chiwawa to a human-sized Great Dane, we American’s can’t get enough of our favorite companions. Not only are dogs great company, but they are also proven stress reducers. Being in the presence of a dog lowers blood pressure, reduces anxiety, and increases happiness. It’s no wonder registered emotional support dogs are […]
Marketing Strategies to Elevate The Hiring Process
Finding quality candidates that check off everything on your list can be tough to find, especially for startups and young businesses. To stand out amongst big-name employers, use these marketing tips to win over candidates and create a smooth hiring process. Get Creative With Videos. Videos, when used correctly, can provide the most valuable and […]
UE.co Promotes Taryn Lomas to Chief Operating Officer
UE.co a global Software and Services Company, announced the promotion of Taryn Lomas to Chief Operating Officer. The company’s board ran an extensive search and determined ultimately that Ms. Lomas internal advancement was in the best interest of the company’s clients and shareholders. “Taryn has been recognized nationally for her outstanding leadership in the business […]
Featured in Huffpost: How to Invest in your Company
UE.co CEO, Jason Kulpa, recently wrote an article for HuffPost titled “How to Invest in your Company Before Investors Do” “Any time you get the opportunity to sit down and talk out your business vision is a win. That holds true whether it’s with potential customers, partners, supporters or investors. Talking to people about your ideas […]